Fahad’s Al Hadhrami Blog

Market research is an important role and task working in the field of marketing. Being a Product Manager, Marketing Executive or Marketing Manager the Market Research is an important responsibility. Personally, I enjoy doing Market research. From collecting data to the last stage which is preparing the report to our Senior Managers. Some of the companies in the Gulf let the Market Research part of the responsibilities of one of their employees in the marketing department. Some of them let a dedicated employee with the Marketing Research job title. The first step in doing Market research is defining the objective of the Market research. The Market research is divided into two types in terms of purpose which are: For operational and strategic. The objective of operational is for the daily tasks in the company. The second type strategic purpose. In the Gulf we do go to some global companies and ask them for reports such as Forrester Research, Hall & Partners and Gartner Group. We do a...

I have been working in Marketing for more then six years in the Gulf. Every business whether small or big wants to market their business to get more customers, generate more revenue and grow their business. Marketing in business which sells products to women is different from marketing products which sells to tourism shops. I will share with you some of the features of B2B market and marketing that I saw in gulf. Generally, we can divide marketing into two types. The major types are B2C which is Business-to-Consumer and Business-to-Business Marketing which is B2B. The following are examples of selling in the B2B market. This week Oman Fisheries Co won a contract from Ministry of Defence to supply Fishes for three years. Another example, Etisalat is providing Broadband Internet service to their business clients in UAE. Marketing in B2C is different from marketing in B2B. In B2C, companies market through leaflet as one method with is popular. Some of them had used new technology like Mas...

In Oman we do have three companies providing petrol stations services which are: Al Maha Petroleum Products Marketing Co. SAOG, OMAN OIL MARKETING COMPANY SAOG and Shell Oman Marketing Company SAOG. The three companies are listed in Muscat Securities Market. Shell is among the MSM 30 Index companies. The net profit of the three companies had increased in 2010. Al Maha had increased OMR 528,000, Oman Oil had increased OMR 1,135,505 and Shell had increased OMR 769,000. Furthermore, Earnings Per Share of the three companies had increased. Al Maha Earnings Per Share (EPS) had increased mostly by OMR 0.076 and Shell Earnings Per Share (EPS) with the lowest OMR 0.007. Al Maha had opened 5 new filling stations during the last year. Shell Aviation Business had won new contracts. Some of the projects are Fly Dubai and Shaheen Air. Oman Oil had signed an agreement with Vale S.A. (VALE) to Invest in Sohar Iron Ore Pelletizing Plant. Personally, The net profit and Earnings Per Share (EPS) shows th...

During 2010 I had the opportunity to go to Abu Dhabi and attending a conference called "New Essentials for Leading Change in your Organization" . It was nice experience and had learned from Daniel Goleman and John Kotter. Individually, personally, senior manager, entrepreneur, member of an organization and ministry dream of a change. Some leadership do success and some do fail. Steve Jobs CEO of Apple succeed in establishing Apple and launched successful products such as iPad, iPhone and iPod. Bill Gates CEO of Microsoft established the company and launched many successful operating systems and softwares. In the middle east, Sheikh Mohammed bin Rashid made Dubai one of the most popular cities in the world and very successful city in the middle east and world wide. During our professional life we always see a problem and we want to change it. Sometimes businessman see their business is not working well or does not make revenue and decide to sit with himself or the members and ...

Cars are increasing in Sultanate of Oman year after year. The demand of oil products is increasing year after year. Citizens and expatriates driving the car in the country are increasing. Many petrol stations are opening outside Muscat and the petrol stations inside Muscat are doing well. The retail sales had grown 19% in Al Maha in 2008 (Source: Financial Report) and it opened 11 petrol stations. Oman Oil had started 8 petrol Stations in 2008 (Source: Financial Report) Government Rules Government in the Sultanate of Oman do consider that all the individuals who are interested in opening a petrol stations do have a land which is commercial or Residential & Commercial lands and the size to be not less then 2600 m2. And the distance between each petrol station to be 5 Kilometers. The Five Kilometers rule does not apply in Sohar and Salalah (Source: Employee from Al Maha). Those rules are appliciable to the three companies in Oman managed by Ministry of Oil & Gas in the country. B...