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Showing posts from April, 2011

Product Design Differs in Gulf

Product design from region to region differs for many reasons. I have been working in this field for more than seven years and made lot’s of product design which I had learned many things. Would like to share my knowledge and experience with different professional working in the field. Marketing Communication The way to reach customers in gulf differs from USA and Europe. One of the examples is marketing through web sites. Customers do visit local web sites but will not buy online from a local web site. Same Customer will buy from http://www.amazon.com as he trust it as an international web site. Many customers in USA and Europe have high internet access. In gulf, Penetration of internet is low and speed is low comparing to Europe. You can not use the internet to show high quality videos to gain more customers. We use here different methods. For instance, in Oman Marketing for government sector through news paper is very successful as the newspaper is delivered to the employee daily. C...