Building Business Case in Telecommunication Industry
We here a lot from Presidents in the telecommunication industry in the middle east asking their senior managers, "Prepare for me a business case" or sometimes after hearing about a new Technology employees ask their self, "Why don't we do it in our Company? Does it worth developing a business case?". What is Business Case in the Telecommunication industry? Omantel, Qtel, Etisalat and Du and the other telecommunication operators always ask for a business case for new projects, services or ideas. Telecommunication and Information Technology Industries comparing to other industries changes a lot as every day we listen to new services and technologies around the world. We do listen to a new way to make money or safe money. Top managers and employees working in the Product Development do prepare lot of Business Cases. For me personally, I do prepare business cases a lot as I am a product manager and I do evaluate the new ideas and services. The initial way to evaluate is to stay by my self and think, "Can we make money our of this project". Let's say something like WiMax. I do stay with my self and ask my self, "Can we make money out of WiMax?!" If I said to my self, "Yes, WiMax is a good opportunity for our Telecommunication Company". I go to the next step which is developing a Business Case.
Business Case is a document that includes the following sections: 1) a background of the service. 2) Reasons for thinking of the service 3) Financial & Human Resources Required 4) Readiness of the business providing the service 5) Project plan 6) Project Scope 7) Customer Impact 8) Risk Analysis 9) Service and Project Deliverables 10) Financial Justification 11) Consequences of not executing this project 12) Decision (Go Ahead/Not Go Ahead)
Let's take WiMax as an example of developing it and selling it in Sultanate of Oman. First of all, provide a short description telling the Senior Managers and different employees about WiMax. For instance, "WiMax is a telecommunications technology that provides for the wireless transmission of data using a variety of transmission modes, from point-to-point links to full mobile cellular-type access". Explain to Senior mangers why we should go to WiMax? Telling to the managers the benefits that the Company can benefit from WiMax. Also, the Readiness of our existing Telecommunication System. It is important to tell them that we are ready or not from the Human Resourcs, Network Capability and Finanically. Questions will be something like "Can we use or existing system or do we need a new system? who are our strategic partners and alignment to provide this service? Can we go with Ericsson, Nokia Siemens or Cisco?
Part of it is making Market Research and gathering data, How other Operators around the world made money from WiMax. For instance some operators think this way "Building the mobile Internet with WiMAX"
They are many questions to need to be answered in the Business Case. Business Case help the compay make the decisioin that the proposed servcice or technology we can make money out of it.
The business case is a document help senior managers have a clear picture of a new service or opportunity in the telecommunication industry. Business Case is important as it documents that documents everything and make the decision of "Go Ahead or not Go Ahead" for a service or project. Business cases includes the quantitative and qualitative analysis.
Developing a business case in the telecommunication industry requires basic Financial background, some telecommunication background, industry analysis and marketing analysis.
Let's take WiMax as an example. On one hand, It is important to know the basics of WiMax. Something like, "How to get WiMax" On the other hand, it is important to evalutate from the finical and commercial perspective. The Capital cost required, the Operational cost, evaluting the prices of the equipments. It is important to understand financial terms like Rate of return, cash flow, length of payback period and other financial criteria.
Bottom line, in the telecommunication industry business case should help you communicatate, "What you are doing, How will make money? Can we make money out of it?"
Good Luck in Developing Your Business Case!
Business Case is a document that includes the following sections: 1) a background of the service. 2) Reasons for thinking of the service 3) Financial & Human Resources Required 4) Readiness of the business providing the service 5) Project plan 6) Project Scope 7) Customer Impact 8) Risk Analysis 9) Service and Project Deliverables 10) Financial Justification 11) Consequences of not executing this project 12) Decision (Go Ahead/Not Go Ahead)
Let's take WiMax as an example of developing it and selling it in Sultanate of Oman. First of all, provide a short description telling the Senior Managers and different employees about WiMax. For instance, "WiMax is a telecommunications technology that provides for the wireless transmission of data using a variety of transmission modes, from point-to-point links to full mobile cellular-type access". Explain to Senior mangers why we should go to WiMax? Telling to the managers the benefits that the Company can benefit from WiMax. Also, the Readiness of our existing Telecommunication System. It is important to tell them that we are ready or not from the Human Resourcs, Network Capability and Finanically. Questions will be something like "Can we use or existing system or do we need a new system? who are our strategic partners and alignment to provide this service? Can we go with Ericsson, Nokia Siemens or Cisco?
Part of it is making Market Research and gathering data, How other Operators around the world made money from WiMax. For instance some operators think this way "Building the mobile Internet with WiMAX"
They are many questions to need to be answered in the Business Case. Business Case help the compay make the decisioin that the proposed servcice or technology we can make money out of it.
The business case is a document help senior managers have a clear picture of a new service or opportunity in the telecommunication industry. Business Case is important as it documents that documents everything and make the decision of "Go Ahead or not Go Ahead" for a service or project. Business cases includes the quantitative and qualitative analysis.
Developing a business case in the telecommunication industry requires basic Financial background, some telecommunication background, industry analysis and marketing analysis.
Let's take WiMax as an example. On one hand, It is important to know the basics of WiMax. Something like, "How to get WiMax" On the other hand, it is important to evalutate from the finical and commercial perspective. The Capital cost required, the Operational cost, evaluting the prices of the equipments. It is important to understand financial terms like Rate of return, cash flow, length of payback period and other financial criteria.
Bottom line, in the telecommunication industry business case should help you communicatate, "What you are doing, How will make money? Can we make money out of it?"
Good Luck in Developing Your Business Case!
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