Time to Market

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Time-to-Market methodology is a popular methodology discussed worldwide in the market world. The first time I had heard this concept was with Orange from France. I liked it and in many services I try to implement it to make it successful service.

Time-to-Market is a methodology which is from the start of the idea till it is ready for selling it. Making the service ready from all the different directions. For example if a company needs to finish launching a project with three categories which are: Vendors tasks, commercial side and technical side. The Time-to-Market methodology target is to finish the project from the different categories. Time-to-Market not only focus on time. It also concentrates on the resources. It’s target it to reduce the resources. One of the resources is the amount of cost of vendors, buying equipments, services requested and others.

I want to tell you about one of the experience I had for one of the services in my work. Many challenges do employee who is responsible of managing and launching of the service of not get all the internal approvals. In addition, it may find many challenges that the service is getting to make the technical tasks ready. Time-to-Market targets too is getting the internal approval and make the service ready from the technical aspect.

Some popular technical tools are available online which some can use and others are desktop tools Time-to-Market. Online which is free from Zoho and desktop which is Microsoft Office Project.


Personally, I do feel it is nice concept to be followed to let the SMEs and big enterprises launch their services in the market and be happy that they had launched a new service.

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